Body Care Email Marketing
I helped a body care brand, Lalicious, grow its e-commerce sales and email list with elevated campaigns that performed well above their previous benchmarks. I wrote and creative directed the executions, with art direction from Carly Sorensen and photography from Nikki Cram.
Upgraded Product Photography
My team and I worked with photographer Nikki Cram to execute an elevated new look for all of the product photography on the brand’s website, from packaging to textural macros to lifestyle. This added up to hundreds of images deployed across the site.
Campaign Shoots
My team and I executed bi-monthly campaign and product shoots, generating beautiful images, gifs, and video to support new product launches, sales events, and seasonality across marketing channels.
Website Video Assets
I directed a shoot, working with videographer Steve Park, to generate video assets for Lalicious’s key product categories, for use across the website and social.