Case Study: Full-service marketing that drove $4.9 million in revenue for Doctor Laleh Dental Aesthetics.
In 2024, Dr. Laleh Mehrrafiee hired me to run the marketing for her cosmetic dental practice in Orange County, California. This included creating high-quality paid ads and running hugely successful campaigns on Instagram and Google, managing and growing her organic social pages across many platforms, redesigning her website and brand identity, shooting compelling video and photo content twice-monthly, and establishing an effective customer management system to track our marketing results.
These efforts were instrumental in driving nearly $5 million in revenue for the practice across a 7-month time period.
Business Growth Strategy & Marketing Process
I’m able to offer services to fit most budgets, and if all you need is social videos, I’m happy to help make those be the best they can be. But if you want an holistic approach that optimizes your purchase funnel, my expertise across various channels and network of teammates can be leveraged to deliver the best possible business results.
In doing a quick audit of Lux Dental Spa’s socials and website, I’ve developed some ideas of how to more effectively drive people to schedule consultations. This could include optimizing your website, boosting email marketing efforts, and developing a powerful referral program.
Paid Social Advertising: Instagram, Facebook & TikTok
As creative director for a global real estate brand, I wrote, shot, and edited dozens of bespoke ads for their luxury division. My team also created a luxury home shopping guide for the brand, which was called “Best of the Best.”
Paid Search Advertising: Google & YouTube
I’ve shot and created hundreds of photo and video assets for Lalicious body care, giving the brand a premium, desirable image.
Organic Social Media Content & Management
I’m an expert at bringing ideas to life through video, whether for social media, YouTube, TV, or streaming. I’ve executed shoots within all kinds of budget ranges, leading productions in LA, New York, Atlanta, and Texas. I have a network of camera operators, sound specialists, hair/ makeup/wardrobe people, and post-production specialists that I hire for any job that requires it.
Website Development & Optimization
I helped a body care brand, Lalicious, grow its e-commerce sales and email list with elevated campaigns that performed well above their previous benchmarks. I wrote and creative directed the executions, with art direction from Carly Sorensen and photography from Nikki Cram.
Brand Identity & Additional Materials
I helped a body care brand, Lalicious, grow its e-commerce sales and email list with elevated campaigns that performed well above their previous benchmarks. I wrote and creative directed the executions, with art direction from Carly Sorensen and photography from Nikki Cram.
Video & Photo Content Shoots
As creative director on the Coldwell Banker account, my team and I reimagined the web experience for one of the world’s largest real estate companies, ideating and implementing big data tools. To promote the new site, I wrote and executed a multimillion-dollar campaign that included dozens of video variations across broadcast, streaming, and social.
Customer Management System
As creative director on the Coldwell Banker account, my team and I reimagined the web experience for one of the world’s largest real estate companies, ideating and implementing big data tools. To promote the new site, I wrote and executed a multimillion-dollar campaign that included dozens of video variations across broadcast, streaming, and social.
Results
As creative director on the Coldwell Banker account, my team and I reimagined the web experience for one of the world’s largest real estate companies, ideating and implementing big data tools. To promote the new site, I wrote and executed a multimillion-dollar campaign that included dozens of video variations across broadcast, streaming, and social.