Case Study: Full-service marketing that drove $4.9 million in revenue for Doctor Laleh Dental Aesthetics.
In 2025, Dr. Laleh Mehrrafiee hired me to run the marketing for her cosmetic dental practice in Orange County, California. This included:
Creating high-quality paid ads and running hugely successful campaigns on Instagram and Google
Managing and growing her organic social pages across many platforms
Redesigning her website and brand identity
Shooting compelling video and photo content twice-monthly
And establishing an effective customer management system to track our marketing results
These efforts were instrumental in driving nearly $5 million in revenue for the practice across a 7-month time period.
Paid Social Advertising: Instagram, Facebook & TikTok
My video team and I created dozens of high-performing social ads for Doctor Laleh that powerfully reached our audience and generated hundreds of paid consultations. My media team expertly targeted our campaigns on Instagram, Facebook, and TikTok using geographic, income, and psychographic criteria to most effectively utilize the doctor’s advertising budget. Over time, we optimized our creative pieces for even greater performance by examining the campaign data, learning, and replicating the most successful executions.
Paid Search Advertising: Google & YouTube
My media team and I also leveraged Google Search and YouTube ads to reach potential patients that had shown interest in veneers through their browsing history. Once again, we expertly targeted our ads and continuously optimized our campaigns for performance.
Organic Social Media Content & Brand Management
My team and I created dozens of high-quality organic social posts for Doctor Laleh’s social accounts on Instagram, TikTok, and Facebook. We balanced a mix of testimonial videos, before-and-after photographs, and other interest-grabbing concepts to grow her follower count to almost 200,000 and educate potential patients about her unique No-Prep Veneer offering. This strong organic presence attracted patients without advertising spend, and kept the doctor top-of-mind for patients considering veneers even if they weren’t ready to commit yet. I managed these social pages to keep everything optimized and brand, as well as maintained the doctor’s Google My Business and Google Reviews presence.
Website Development & Optimization
When I started working with Dr. Laleh, her website hadn’t been updated in almost a decade and it wasn’t capable of effectively capturing leads. My team and I redesigned a new high-performing site on Webflow that lined up with the premium, organic brand identity we had crafted for the doctor. At every turn, I optimized the messaging and flow to drive form completions and we added Meta, Google, and TikTok pixels to track our campaigns and link with our CRM. Through our efforts, the website became a hub for hundreds of the practice’s best leads.
Video & Photo Content Shoots
I created top-quality video and photo content for Dr. Laleh and her partners with twice-monthly shoots in the dental office, and higher production shoots every quarter in other upscale locations. This allowed us to showcase the doctors’ personalities and style beyond the dental environment, capture great photos, and batch record content that could later be transformed into many ads and posts.
Printed Assets
I designed and custom printed a suite of materials for Doctor Laleh, including flyers, business cards, folders, and referral pads. These were all executed in line with the brand style that I developed for the doctor. I worked with my printer to add luxurious touches like gold foil, debossing, and premium cardstock.
Customer Relationship Management (CRM), Email + SMS Marketing
My partners and I developed a custom CRM for the practice that tracked incoming leads from the website and various marketing channels. I trained the practice’s receptionists on how to successfully use the system in their outreach to leads. The CRM also enabled us to run powerful email and SMS marketing campaigns, as well as a referral program.
Marketing Plan + Business Growth Strategy
I executed and managed a marketing plan that consistently drove new client consultations from our proven marketing channels and created a virtuous cycle of growth. Our CRM collected data from people who showed interest in the practice, allowing us to re-target them and have the practice remain in their consideration set across the long term.
Results
My team and I transformed Dr. Laleh’s marketing from piecemeal efforts into a highly lucrative and professionalized system. I was thrilled to deliver Dr. Laleh’s practice consistently stellar results over the seven months we worked together.